Career Calibrator Canvas

CCCCareer Calibrator
Canvas

Let's untangle your next career move

1:1 career decision coaching for ambitious marketers

Former SaaS marketing director & hiring manager

Hola! I'm Alvaro,
your career coach
Alvaro de Salvo, career coach for marketers
500+ careers calibrated

Is it time to change jobs,
but you don't know where to start?

sound familiar? tick all that apply:

  • “What if I leave my job and it's worse?”
  • “I'm OK, but I've stopped growing”
  • “What if AI takes over what I do?”
  • “I don't know what I'm good at, or if there's anything else for me”
  • “I keep scrolling job ads, but nothing feels right”

You're not stuck because you lack talent

It's usually fear, comfort, indecision, or the noise in the market.
But if you don't decide, life will decide for you.

So it's better to PAUSE,
reflect, and take action the right way

P

Perspective

We look back at your path, check in on where you are today, and look ahead at the life you want next.

It all comes out of your head, and you feel lighter.

A

Alternatives

We map the real options you have, based on who you are today and what you want for your life next.

You see doors you didn't know were there.

U

Understand

We test your options with real people and small experiments, so you learn what the work is actually like.

You stop guessing, and confidence grows.

S

Select

We weigh the evidence against what matters most to you, and narrow it down to one direction.

You commit to one direction, and it clicks.

E

Express

We turn your choice into your story, your positioning and a 90-day plan, so you can go and get it.

It sounds like you and you feel courageous about the future.

What you walk away with

01 · Clarity

Clarity on who you are

You finally see yourself clearly: your strengths, values and transferable skills, mapped on your Career Canvas, with a transition plan to get where you want to be.

The Career Calibrator Canvas
02 · Confidence

A bigger network, ideas tested

Real conversations with people in the roles you want, a small value project, ideas tested in the real world. Confidence grows once you’ve seen it up close.

Your experiment log

TalkCoffee chat with a PMM at a scale-up
TalkCall with a hiring manager in your target field
ProjectLaunch brief for a company you admire
Test“I’d enjoy product work” → confirmed
+ new people who know what you want
example
03 · Certainty

One clear decision

No more going back and forth. Your options are tested and ranked, and you know your move: take that promotion, switch role or industry, or go out on your own.

Your decision

Take that promotiongrow where you are
Switch role or industrya new direction
Go out on your ownfreelance or build
example
04 · Courage

Positioning that sounds like you

Your story, LinkedIn, CV and pitch, rewritten together. You put yourself out there, and it sounds like you.

You
Product Marketing Manager · turning customer insight into launches that land

Your storyCustomer Success → PMM, in one sentenceLinkedInHeadline, About and Experience rewrittenCVRe-ordered around the role you wantPitchA 30-second answer to “so, what do you do?”
example
05 · Conviction

A clear plan to execute

Your next 90 days, step by step. You know what to do on Monday morning, and you act on it. We check in at 90 days.

Your 90-day job search

Week 1CV + LinkedIn live, 20 target companiesWeeks 2–42 coffee chats a week, 5 tailored applicationsWeeks 5–8First interviews, referrals from your networkWeeks 9–12Final rounds, offer, negotiateDay 90Check-in with Alvaro
20 targets→12 chats→6 applied→3 interviews→1 offer
example

all of this ↓

the cost of not deciding

Overthinking is costing you more

Every month you wait is another month in a role you’ve outgrown. The raise you didn’t ask for. The roles that went to someone else. The Sunday-night dread.

It’s time to decide and make your move.

THE PAUSE SPRINT

€1,500one-off

everything above, included

Start with a free call →
Alvaro de Salvo running a career workshop

Hola, I'm Alvaro.

I've made the
messy moves, too

Argentina → Amsterdam. Arts → Social impact → SaaS → coaching. I know what it's like to stand where you are, and I've helped 500+ professionals like you take the next step.

Read my story →

People like you, making real moves

It all started with one sentence: I would not make a career decision out of fear.Victoria R.Customer Success → Product Marketer
¡He empezado a trabajar como PMM! Thank you for the support through the whole search.Giacomo D.Sales → Product Marketing Manager
Alvaro's coaching helped me get to the core of what I wanted and how to act on it.Karin Z.PR → Brand Marketing
By the end, I knew exactly what direction to take and finally felt confident acting on it.Peter R.Designer → Brand Marketing (UX/UI)
Through coaching, I transformed a generic ‘doer’ CV into a sharp, achievement-focused one that finally represented my real value.Jose R.Communications Manager
I finally understood how others saw and valued me.Josefina L.Sales → Brand & PR

Questions people ask me

What if I don't know what I want next?

That's exactly who this is for. We explore without pressure and test small before you commit.

How much time does it take?

Five sessions over 6–8 weeks, plus small exercises in between.

What if I need a job urgently?

Then this isn't the right fit. This is about deciding well, not job placement.

Your next move, decided

5 sessions. One clear decision. A plan to make it real.

Book a free clarity call →
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