Career Calibrator Canvas

CAREER DECISION SPRINT FOR MARKETERS

Decide your next career move before you need to search for it.

Clarify your value, identify your real options, test them with real people, and decide. Then go get it.

Hola! I’m Alvaro,
your career coach ↘
Product marketer, former SaaS marketing director & hiring manager. Creator of PAUSE™ and the Career Calibrator Canvas. ↘
Alvaro de Salvo, career coach for marketers
500+ careers calibrated
recent client moves: Sales → Product Marketing Manager · Customer Success → Product Marketer · Comms → Brand Marketing · Brand → Events

Things are changing fast.

With the market shifting and so many options, getting into marketing, growing in it or moving out can feel overwhelming.

“What do I really want?”

“Which of my skills still matter?”

“Should I go for the promotion, switch industries, or start on my own?”

A tangled cloud of lines: everything in your head

“Where is marketing going with AI?”

“What are my real options out there?”

“Is now the right time to move?”

Today, having no strategy is the riskiest move.

Standing still feels safe. But a job search can take 5+ months, and searching for the wrong fit can double that.

Average for employed marketers in 2026 · CMI Career & Salary Outlook
the way forward

Five steps. One decision.
Clear direction for the coming years.

PAUSE™

Perspective

We look back at your path and ahead at the life you want.

you’ll feel clearer

Alternatives

We identify your real options: in your company, in a new role, or on your own.

you’ll see doors that weren’t there

Understand

You evaluate them with real people and small experiments.

you’ll feel your confidence grow

Select

We prioritize with clear criteria from what matters to you, so choosing gets easy.

you’ll choose with certainty

Express

We turn your choice into your story and a 90-day plan.

you’ll find the courage to go for it

Between sessions, you work through your Career Journal. You do the work; in the sessions we clarify and move on.

What you walk away with

Your strong suit: strengths, values, superpower and saboteur on one page
01

Clarity on your value

Your skills, strengths, values and superpowers, and what’s been holding you back. You’ll know your strong suit.

Options map by potential and challenge
02

Clarity on your real alternatives

Out of your head and onto one map: every option identified and evaluated.

Experiment log: coffee chats, a hiring-manager call and a small project
03

Ideas tested, and a bigger network

Real conversations and small experiments show you what the work is really like.

Your decision: leave, stay or start
04

A clear decision, and a strategy for the future

You compare your options on clear criteria and decide: leave, stay or start. One to go for now, one to keep warm as plan B, and the rest parked for later.

Positioning: story, LinkedIn, CV and pitch
05

Positioning that sounds like you

Your story, LinkedIn, CV and pitch, rewritten together. It fits you, and your life.

A 90-day plan from week 1 to an offer
06

A clear plan to execute

Your next 90 days, step by step. You’ll know what to do on Monday.

Alvaro de Salvo running a career workshop
hola, I’m Alvaro

I’ve sat on the hiring side of the table.

As a SaaS marketing director I read the CVs, ran the interviews and made the hiring calls. Now I help marketers decide their next move, and position themselves like a product launch.

Read my story →

Marketers who made the move

Customer Success → Product Marketer
“It all started with one sentence: I would not make a career decision out of fear.”
— Victoria R.
Sales → Product Marketing Manager
“¡He empezado a trabajar como PMM! Thank you for the support through the whole search.”
— Giacomo D.
PR → Brand Marketing
“Alvaro’s coaching helped me get to the core of what I wanted and how to act on it.”
— Karin Z.

De-risk the move. Future-proof the career.

What you learn in this sprint stays with you for your whole career: a way to de-risk every move, and keep future-proofing the next one.

BEFORE

Not making a move, or making the wrong one

years in the same rolepassed over, againwhat am I even good at?Sunday-night dread
PAUSE™
→
AFTER

Getting it right

✓ you know your strong suit✓ a move you chose✓ the next step, planned✓ Monday: sorted
go get it
the offer

One decision you trust. A plan to make it happen.

Most help gives you more input. PAUSE™ gives you a decision.

PAUSE™

The PAUSE™ Sprint

5 one-to-one sessions · 6–8 weeks · one decision

What’s included
  • 5 one-to-one sessions over 6–8 weeks
  • Your Career Journal: the full programme, with exercises between sessions
  • Your one-page Career Calibrator Canvas
  • Real-world experiments: conversations and a small project
  • One clear decision, plus a future-proof strategy: one option to go for, one to keep warm, the rest parked
  • Your story, LinkedIn, CV and pitch, rewritten together
  • A 90-day plan, plus a day-90 review

YOUR INVESTMENT
€1,500one-off

A one-off investment in a method you’ll use for every career move after this one.

Book a Free Clarity Call →25 min online. You decide if PAUSE™ fits. No hard sell.

Not for you if you need a job this month, or need time to focus on your health first.

prefer a group? the PAUSE™ Cohort is coming → join the waitlist
before you book

Questions marketers ask me

What happens on the free call?

25 minutes online. You tell me the move you’re weighing, I tell you honestly whether PAUSE is the right fit. You leave with one next step either way.

Can I start for free?

Yes. Take the 5-minute Self Check-in on your own, or join The Sunday Reset for two ideas every Sunday for a better, more thoughtful work week.

What if I don’t know what I want next?

That’s exactly who this is for. We map your options first and test small before you commit to anything.

How is this different from a course or a job search coach?

Courses assume you’ve chosen a destination, and job coaches help you land whatever’s next. PAUSE helps you choose the right move first, then position yourself for it.

How much time does it take?

Five sessions over 6–8 weeks. Between sessions, you do short exercises in your Career Journal, so each session can focus on clarifying and moving on.

What if I need a job urgently?

Then this isn’t the right fit. PAUSE is about deciding well, not job placement.

Is there a group option?

Yes: the PAUSE™ Cohort. The same method in a small online group, over 5 weeks. Join the waitlist to hear the dates and price first.

Decide your next move before you search for it.

5 sessions. One tested decision. A plan to make it real.

25 min online · no pitch · you leave with one next step
not ready for a call yet?

The Sunday Reset

Two ideas every Sunday to make your work week better and more thoughtful. 3-minute read.

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