Career Calibrator Canvas

Want a change, but not sure what?

Career clarity
for marketers.

Articulate your value, map your real career options, and plan your next best move, before you need it.

recent client moves:Sales → PMMCustomer Success → PMMPR → Brand
← this is Doubt. We’ll sort it out together.
Hola! I’m Alvaro,
your career coach ↘
Alvaro de Salvo, career coach for marketers
500+ careers calibrated
the problem

Waiting for clarity feels safe.

SUMMER · YEAR 2
“Fine is fine, right? I’ll start after the summer.”
WINTER · YEAR 3
“I’m really ready for more. New role, new industry or a cat café? I’ll look into it after New Year.”
AUTUMN · YEAR 5
“The intern I trained is now my boss. Love that for her.”

But clarity comes from action, not thinking.

Not sure where you stand? Take the 5-min Self Check-in →
the solution

Map, test and plan your next career move
while things are still fine.

  1. P

    Perspective

    We look at your past, present and future, so you get it out of your head and see it in perspective.

  2. A

    Alternatives

    We map your real options, so you see doors you didn’t know were there.

  3. U

    Understand

    You test them with real people and small experiments, and gain real information.

  4. S

    Select

    You decide with clear criteria, and leave with a strategy and a back-up plan.

  5. Epoof.™

    Express

    We turn it into your story, your materials, and a plan to start your job search with focus.

Sometimes the best move is to stay, on purpose.
Either way, you’ll decide with clarity.

the outcome

What you walk away with

Your strong suit: strengths, values, superpower and saboteur on one page
01

Clarity on your value

Your skills, strengths, values and superpowers, and what’s been holding you back. You’ll know your strong suit.

Options map: real career options plotted by potential and challenge, with the sweet spot highlighted
02

Clarity on your real alternatives

Out of your head and onto one map: every option identified and evaluated.

Experiment log: coffee chats, a hiring-manager call and a small project
03

Ideas tested, and a bigger network

Real conversations and small experiments show you what the work is really like.

Your decision: leave, stay or start
04

A clear decision, and a strategy for the future

You compare your options on clear criteria and decide: leave, stay or start. One to go for now, one to keep warm as plan B, and the rest parked for later.

Positioning: story, LinkedIn, CV and pitch
05

Positioning that sounds like you

Your story, LinkedIn, CV and pitch, rewritten together. It fits you, and your life.

A 90-day plan from week 1 to an offer
06

A clear plan to execute

Your next 90 days, step by step. You’ll know what to do on Monday.

Alvaro de Salvo running a career workshop
why me

I’ve sat on the hiring side of the table.

  • 500+ careers calibratedCoaching people across fields to their next move.
  • Product marketer & hiring managerEx-SaaS marketing director. I’ve read the CVs and made the calls.
  • 5× career pivotsCulture, international development, SaaS and the creator economy, across countries.
  • A structured methodTested, refined, and built to get you results quickly.
Read my story →

Marketers who made the move

Customer Success → Product Marketer
“It all started with one sentence: I would not make a career decision out of fear.”
— Victoria R.
Sales → Product Marketing Manager
“¡He empezado a trabajar como PMM! Thank you for the support through the whole search.”
— Giacomo D.
PR → Brand Marketing
“Alvaro’s coaching helped me get to the core of what I wanted and how to act on it.”
— Karin Z.
before & after

Figuring it out alone vs. with a plan.

Without a plan

  • Months of thinking, then a panic search
  • 5+ months of job hunting on average
  • Applying to anything that looks “okay”
  • A wrong move means starting over
  • Doubt stays. And grows.

With PAUSE™

  • A clear decision in 6–8 weeks
  • Real options, tested with real people
  • A focused search with a story that fits
  • A back-up plan, so no panic
  • Doubt? Gone.

Average job search for employed marketers in 2026 · CMI Career & Salary Outlook

the offer

Your next career move, decided in 6–8 weeks.

The PAUSE™ Sprint

5 one-to-one sessions · 6–8 weeks · online

€1,500 incl. VAT

Instalments possible

Less than one month in the wrong job.

Book your free 25-min call →

25 min online. You decide if it fits. No hard sell.

YOU WALK AWAY WITH

  • Clarity on your value and your real optionsNo more going in circles in your head.
  • One clear decision, tested with real peoplePlus a plan B, so there’s no panic.
  • Your story, CV, LinkedIn and a 90-day planStart your search focused, or stay on purpose.

“Alvaro’s coaching helped me get to the core of what I wanted and how to act on it.”

Karin Z. · PR → Brand Marketing
RISK-FREEFull refund after session 1 if it’s not right

Not for you if you need a job this month, or need time to focus on your health first.

prefer a group? the PAUSE™ Cohort is coming → join the waitlist

before you book

Questions marketers ask me

What happens on the free call?

25 minutes online. You tell me the move you’re weighing, I tell you honestly whether PAUSE is the right fit. You leave with one next step either way.

Can I start for free?

Yes. Take the 5-minute Self Check-in on your own, or join The Sunday Reset for two ideas every Sunday for a better, more thoughtful work week.

What if I don’t know what I want next?

That’s exactly who this is for. We map your options first and test small before you commit to anything.

How is this different from a course or a job search coach?

Courses assume you’ve chosen a destination, and job coaches help you land whatever’s next. PAUSE helps you choose the right move first, then position yourself for it.

How much time does it take?

Five sessions over 6–8 weeks. Between sessions, you do short exercises in your Career Journal, so each session can focus on clarifying and moving on.

What if I need a job urgently?

Then this isn’t the right fit. PAUSE is about deciding well, not job placement.

Is there a group option?

Yes: the PAUSE™ Cohort. The same method in a small online group, over 5 weeks. Join the waitlist to hear the dates and price first.

What if I decide to stay?

That’s a great outcome. Many clients stay, on purpose, with a clearer role, a better conversation with their manager, and a back-up plan. The goal is a decision you trust, not a resignation.

Is this therapy, or a recruiter?

Neither. It’s structured career coaching: we look at what you want and what the market offers, test it in the real world, and turn it into a plan. If you need mental-health support first, that comes first.

Why not figure it out myself?

You can. Most people try for months, alone and in their head. PAUSE gives you structure, an outside perspective from a former hiring manager, and deadlines, so it takes weeks instead of years.

What if it’s not right for me?

After session 1 you get a full refund if PAUSE isn’t the right fit. Instalments are possible too, just ask on the call.

Map your next move
while things are still fine.

Get clarity on your best options. Then go get it.

25 min online · no pitch · you leave with one next step

25 min online · no hard sell · full refund after session 1 if PAUSE™ isn’t right

not ready for a call yet?

The Sunday Reset

Two ideas every Sunday to make your work week better and more thoughtful. 3-minute read.

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