Career Calibrator Canvas

CCCCareer Calibrator
Canvas

Let's untangle your next career move

1:1 career decision coaching for ambitious marketers

Former SaaS marketing director & hiring manager

Hola! I'm Alvaro,
your career coach
Alvaro de Salvo, career coach for marketers
500+ careers calibrated

Is it time to change jobs,
but you don't know where to start?

  • “I’m good at what I do. So what’s next?”
  • “Go for the promotion, or switch to a new role?”
  • “How do I stay ahead as AI reshapes marketing?”
  • “Which strengths should I build my career on?”
  • “Is now the right time to make a move?”
  • “I want my next move to be the right one.”

You have the talent.
What you need is a clear direction.

Too many good options, too much noise.
If you don't decide, life will decide for you.

So it's better to PAUSE,
reflect, and take action the right way

P

Perspective

We look back at your path, check in on where you are today, and look ahead at the life you want next.

It all comes out of your head, and you feel lighter.

A

Alternatives

We map the real options you have, based on who you are today and what you want for your life next.

You see doors you didn't know were there.

U

Understand

We test your options with real people and small experiments, so you learn what the work is actually like.

You stop guessing, and confidence grows.

S

Select

We weigh the evidence against what matters most to you, and narrow it down to one direction.

You commit to one direction, and it clicks.

E

Express

We turn your choice into your story, your positioning and a 90-day plan, so you can go and get it.

It sounds like you and you feel courageous about the future.

What you walk away with

01 · Clarity

Clarity on who you are

Everything that was spinning in your head is finally on paper: your strengths, values and transferable skills, mapped on your Career Canvas. You feel lighter, and you know what you bring.

The Career Calibrator Canvas
02 · Choice

Your main path, and real alternatives

One main career path to go after, plus a few real alternatives to keep in play. Doors you hadn’t noticed become options you can strategise with.

Your career map

Main pathProduct Marketing ManagerB2B SaaS, scale-up stage
Plan BBrand Marketing Leadconsumer tech
Plan CFreelance content strategy2 days a week, test first
parked for now: moving into sales
03 · Confidence

A bigger network, ideas tested

Real conversations with people in the roles you want, a small value project, ideas tested in the real world. The guessing stops, and confidence takes its place.

Your experiment log

TalkCoffee chat with a PMM at a scale-up
TalkCall with a hiring manager in your target field
ProjectLaunch brief for a company you admire
Test“I’d enjoy product work” → confirmed
+ new people who know what you want
04 · Certainty

One clear decision

Your options weighed against what matters most to you. You know your move: stay, leave or start. It just clicks.

Your decision

Stayreframe your role with intent, or grow into a promotion
Leavejump into a new company, new role or industry
Startstart freelancing or build your own company
05 · Courage

Positioning that sounds like you

Your story, LinkedIn, CV and pitch, rewritten together. It finally sounds like you, and you’re ready to put yourself out there.

You
Product Marketing Manager · turning customer insight into launches that land

Your storyCustomer Success → PMM, in one sentenceLinkedInHeadline, About and Experience rewrittenCVRe-ordered around the role you wantPitchA 30-second answer to “so, what do you do?”
06 · Conviction

A clear plan to execute

Your next 90 days, step by step. You know what to do on Monday morning, and you act on it. We check in at 90 days.

Your 90-day job search

Week 1CV + LinkedIn live, 20 target companiesWeeks 2–42 coffee chats a week, 5 tailored applicationsWeeks 5–8First interviews, referrals from your networkWeeks 9–12Final rounds, offer, negotiateDay 90Check-in with Alvaro
20 targets→12 chats→6 applied→3 interviews→1 offer

all of this ↓

the cost of not deciding

Overthinking is costing you more

Every month you wait is another month in a role you’ve outgrown. The raise you didn’t ask for. The roles that went to someone else. The Sunday-night dread.

It’s time to decide and make your move.

THE PAUSE SPRINT

€1,500one-off

everything above, included

Free Clarity Call →
Alvaro de Salvo running a career workshop

Hola, I'm Alvaro.

I've made the
messy moves, too

Argentina → Amsterdam. Arts → Social impact → SaaS → coaching. I know what it's like to stand where you are, and I've helped 500+ professionals like you take the next step.

Read my story →

People like you, making real moves

It all started with one sentence: I would not make a career decision out of fear.Victoria R.Customer Success → Product Marketer
¡He empezado a trabajar como PMM! Thank you for the support through the whole search.Giacomo D.Sales → Product Marketing Manager
Alvaro's coaching helped me get to the core of what I wanted and how to act on it.Karin Z.PR → Brand Marketing
By the end, I knew exactly what direction to take and finally felt confident acting on it.Peter R.Designer → Brand Marketing (UX/UI)
Through coaching, I transformed a generic ‘doer’ CV into a sharp, achievement-focused one that finally represented my real value.Jose R.Communications Manager
I finally understood how others saw and valued me.Josefina L.Sales → Brand & PR

Questions people ask me

What if I don't know what I want next?

That's exactly who this is for. We explore without pressure and test small before you commit.

How much time does it take?

Five sessions over 6–8 weeks, plus small exercises in between.

What if I need a job urgently?

Then this isn't the right fit. This is about deciding well, not job placement.

Your next move, decided

5 sessions. One clear decision. A plan to make it real.

Free Clarity Call →

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