1:1 career decision coaching for ambitious marketers
Former SaaS marketing director & hiring manager

Too many good options, too much noise.
If you don't decide, life will decide for you.
We look back at your path, check in on where you are today, and look ahead at the life you want next.
It all comes out of your head, and you feel lighter.
We map the real options you have, based on who you are today and what you want for your life next.
You see doors you didn't know were there.
We test your options with real people and small experiments, so you learn what the work is actually like.
You stop guessing, and confidence grows.
We weigh the evidence against what matters most to you, and narrow it down to one direction.
You commit to one direction, and it clicks.
We turn your choice into your story, your positioning and a 90-day plan, so you can go and get it.
It sounds like you and you feel courageous about the future.
Everything that was spinning in your head is finally on paper: your strengths, values and transferable skills, mapped on your Career Canvas. You feel lighter, and you know what you bring.

One main career path to go after, plus a few real alternatives to keep in play. Doors you hadn’t noticed become options you can strategise with.
Real conversations with people in the roles you want, a small value project, ideas tested in the real world. The guessing stops, and confidence takes its place.
Your options weighed against what matters most to you. You know your move: stay, leave or start. It just clicks.
Your story, LinkedIn, CV and pitch, rewritten together. It finally sounds like you, and you’re ready to put yourself out there.
Your next 90 days, step by step. You know what to do on Monday morning, and you act on it. We check in at 90 days.
all of this ↓
the cost of not deciding
Every month you wait is another month in a role you’ve outgrown. The raise you didn’t ask for. The roles that went to someone else. The Sunday-night dread.
It’s time to decide and make your move.

Hola, I'm Alvaro.
Argentina → Amsterdam. Arts → Social impact → SaaS → coaching. I know what it's like to stand where you are, and I've helped 500+ professionals like you take the next step.
Read my story →It all started with one sentence: I would not make a career decision out of fear.Victoria R.Customer Success → Product Marketer
¡He empezado a trabajar como PMM! Thank you for the support through the whole search.Giacomo D.Sales → Product Marketing Manager
Alvaro's coaching helped me get to the core of what I wanted and how to act on it.Karin Z.PR → Brand Marketing
By the end, I knew exactly what direction to take and finally felt confident acting on it.Peter R.Designer → Brand Marketing (UX/UI)
Through coaching, I transformed a generic ‘doer’ CV into a sharp, achievement-focused one that finally represented my real value.Jose R.Communications Manager
I finally understood how others saw and valued me.Josefina L.Sales → Brand & PR
That's exactly who this is for. We explore without pressure and test small before you commit.
Five sessions over 6–8 weeks, plus small exercises in between.
Then this isn't the right fit. This is about deciding well, not job placement.
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One practical idea for marketers who want to grow, switch or go their own way. Free, short, no noise.